20 November 2013

What the heck is a 'Sugar Push' anyway?

What's in a name? A lot of businesses choose their names on a whim. A lot of blogs too for that matter! Cake decorators in particular often have very cliche names - a typical "Jim's Cupcakes" or "Sweet Art", "Sweet Creations","Sweet Confessions", "Sweet Desires", Sweet anything really!

Sugar anything is also proving to be a common one. Sugar & Spice, Sugar Couture, Sugar Avenue, Sugar & Slice, even simply Sugar Sugar!

These are all great names for a cake business, and yet when I say my business is called "Sugar Push" I often get a raised eyebrow or a blank stare. The reason? They usually don't understand what I say!

The front of my business cards, designed by The Parchment Place

I was attending a cake class and was chatting to a fellow classmate about our businesses. She attempted to find me on Facebook after class and couldn't because she thought I'd said my business name was 'Sugar Bush'... SUGAR BUSH?! I think I need to work on my pronunciation! Yikes!

However, once we're both on the same understanding that my name doesn't relate to the Australian outback, a shrub, or something far worse... people often still have that puzzled look on their face! So, it's time for me to explain what the heck a sugar push is!

Prior to sharing my cake creations, I knew I wanted to work under an alias that I could turn into a business later on down the track. I didn't want to pick a typical name like 'Taryn's Cakes' because it's just not really me. No matter what I do with cakes, my business, my blog - I want them to express who I am! Is that a bit conceited? Probably!

I spent a good few months brainstorming ideas and nothing really grabbed me. I was just starting out with my cakes, but at the same time I was going to swing dancing classes twice a week. Cakes and swing dancing consumed my life both at the same time and both with an incredible intensity! It was at the end of a late night of brainstorming names that I got frustrated, gave up, and headed over to YouTube to watch swing dancing videos. Swing dancing tutorials. Lindy hop moves. The 'Sugar Push'.

A 'Sugar Push' is a very basic swing dancing move.

Thats me! And this headless guy! Thank you to a student from the University of Adelaide for this photograph.


So simple, and yet it was the name that grabbed me! There was no doubt in my mind that it was what I'd be sticking with from that point onwards.

Both cake decorating and swing dancing took hold of my life and turned it right upside down. They took me way out of my comfort zone and led me to experiences, people and achievements that would not have been possible otherwise. For me, they went hand in hand. One couldn't have existed without the other.

So that's what's in a name! Go forth and spread the word so I don't have to deal with confused faces and the 'Sugar Bush?' 'No - Sugar Pppppush!' conversations!


Do you have a business or blog? What is your name and why did you choose it?



3 comments :

  1. I love swing dancing! That's a really cute and creative way to title your business :D
    I named my blog, http://hardcrimson.blogspot.com/, after the line from an Anna Akhmatova poem.
    “You will hear thunder and remember me,
    And think: she wanted storms. The rim
    Of the sky will be the colour of hard crimson,
    And your heart, as it was then, will be on fire.”
    A little intense but I loved it.

    Would you like to follow each other? I just followed on Bloglovin!

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